A Spellbound sale by Imara Fashion for the Indian woman

Pocket News Alert - ‎8th June,2016‎

Imara's countrywide sale is scheduled from 10th – 12th June at Shoppers Stop store & online partner Myntra

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A Spellbound sale by Imara Fashion for the Indian woman

Scoop It - ‎8th June,2016‎

Shraddha Kapoor's fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

Spicy Stars Mumbai - ‎9th June,2016‎

Shraddha Kapoor's fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

Indiaeve.com - ‎10th June,2016‎

Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

News Attitude - ‎8th June,2016‎

Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

Indian Show Biz - ‎8th June,2016‎

Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

Rediff.com - ‎8th June,2016‎

Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

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A Spellbound sale by Imara Fashion for the Indian woman

Media brief blogspot - ‎9th June,2016‎

Shraddha Kapoor’s fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

>>View Link

A Spellbound sale by Imara Fashion for the Indian woman

Pocket News Alert - ‎8th June,2016‎

Imara's countrywide sale is scheduled from 10th – 12th June at Shoppers Stop store & online partner Myntra

>>View Link

A Spellbound sale by Imara Fashion for the Indian woman

Scoop It - ‎8th June,2016‎

Shraddha Kapoor's fashion brand Imara, a modern adaptation of ethnic wear brings its Spellbound Sale to Mumbai from 10th – 12th June at all Shoppers Stop stores, its Exclusive Brand Outlet at Phoenix Marketcity, Bangalore and the online partner Myntra.

>>View Link

Indian brand ambassadors who actually have stakes in the product

Live Mint - ‎30th May,2016‎

Tried and tested celebrity endorsements are still a preferred way of brand promotion.

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Shraddha Kapoor's IMARA launches 'Conquer' ad campaign

Adgully.com - ‎10 May,2016‎

Universal Sportsbiz Pvt. Ltd (USPL) celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer' - its latest national brand campaign.

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Imara's Print Campaign Shares 'New Tales of Fashion'

Adage India - ‎11 May,2016‎

Imara has rolled out a national campaign 'Conquer' featuring bollywood star Shraddha Kapoor. The print, OOH and digital campaign transport the actor to the lands of unicorns, dragons and pirate lands.

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Shraddha Kapoor's Imara launches Conquer ad campaign

TVNews - ‎11 May,2016‎

Universal Sportsbiz Pvt. Ltd (USPL) celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer' – its latest national brand campaign. 'Conquer' is an expression of this spirit.

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Shraddha Kapoor's Imara launches Conquer ad campaign

Indiablooms - ‎6 May,2016‎

Imara-Universal Sportsbiz Pvt. Ltd (USPL), a celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer'- its latest national brand campaign.

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Shraddha Kapoor's Imara launches Conquer ad campaign

Newsr.in - ‎6 May,2016‎

Imara-Universal Sportsbiz Pvt. Ltd (USPL), a celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer'- its latest national brand campaign.

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Shraddha Kapoor's Imara launches Conquer ad campaign

Newkerala.com - ‎6 May,2016‎

Imara-Universal Sportsbiz Pvt. Ltd (USPL), a celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer'- its latest national brand campaign.

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Shraddha Kapoor's Imara launches Conquer ad campaign

Fashion and flick - ‎6 May,2016‎

Imara – Universal Sportsbiz Pvt. Ltd (USPL) celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer' – its latest national brand campaign.

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Shraddha Kapoor's Imara launches Conquer ad campaign to Encourage Women

Fashion Lingua - ‎10 May,2016‎

Imara – Universal Sportsbiz Pvt. Ltd (USPL) celebrity fashion line with Bollywood sensation, Shraddha Kapoor has launched 'Conquer' – its latest national brand campaign.

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Beyond acting, B-Town celebs lent their style to fashion brands

Business Standard - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

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Beyond acting, B-Town celebs lent their style to fashion brands (2015 In Retrospect)

Sify - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

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Beyond acting, B-Town celebs lent their style to fashion brands

Andhravilas - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

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Beyond acting, B-Town celebs lent their style to fashion brands

Bignewsnetwork - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

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Beyond acting, B-Town celebs lent their style to fashion brands

Bollywood Gossip - ‎24 Dec, 2015‎

You've seen her perfectly play that trademark Bollywood girl – demure, elegant and lovelorn – in Aashiqui 2, and you've heard her turn songstress through her track in romantic thriller Ek Villain.

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Beyond acting, B-Town celebs lent their style to fashion brands

Daiji World - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

B-Town celebs lent their style to fashion brands

DT Next - ‎24 Dec, 2015‎

Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

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How actors contributed Indian fashion industry

Economy Lead - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs 720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond acting, B-Town celebs lent their style to fashion brands

IANS Live - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond acting, B-Town celebs lent their style to fashion brands

IBN7 - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

2015 in Review: Beyond acting, B-Town celebs lent their style to fashion brands

India New England - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond acting, B-Town celebs lent their style to fashion brands

Nerve - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond acting, B-Town celebs lent their style to fashion brands

New Kerala - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond Acting, B-Town Celebs Lent Their Style to Fashion Brands in 2015

PR Jog - ‎24 Dec, 2015‎

You've seen her perfectly play that trademark Bollywood girl – demure, elegant and lovelorn – in Aashiqui 2, and you've heard her turn songstress through her track in romantic thriller Ek Villain.

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Beyond acting, B-Town celebs lent their style to fashion brands

Punjab Tribune - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

B-Town lends style to fashion brands

The Statesman - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the ₹720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

Beyond acting, B-Town celebs lent their style to fashion brands

Yahoo India - ‎24 Dec, 2015‎

Kangana Ranaut, Deepika Padukone, Shraddha Kapoor and more. Actors from Hindi filmdom went beyond the big screen to lend their indigenous touch of style to offline and online fashion brands, thereby adding more power to the Rs.720 crore ($108 million) Indian fashion industry, in 2015.

>>View Link

On Diwali, the hottest deals under Rs 5000/-

The Huffington Post - ‎Nov 06, 2015‎

Diwali shopping can be quite a task at times. Yes, even with online shopping, there are a number of obstacles: lack of time, a shortage of cash, bewildering varieties of stuff crowding the Internet, and so on.

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AIFW 2015 high on design, less on Bollywood drama (Review)

Business standard - ‎Mar 30, 2015‎

Bollywood actress Shraddha Kapoor has joined the fashion industry with her own label ‘Imara’. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it.

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Shraddha Kapoor Launches IMARA Clothing Line

Brandsynario - ‎Mar 30, 2015‎

Following the footsteps of Sonam and her sister, Rhea Kaoor, Shraddha Kapoor has launched her own maiden fashion line called IMARA. The label is a contemporary version of the traditional Indian wear. Shraddha Kapoor, 26, is one the budding Bollywood actresses, famous for her movie Aashiqui 2 and for her recent performance in the Indian adaptation of Hamlet, Haider.

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Shraddha Kapoor: 'Fashion line is my fairytale coming true'

Digitalspy - ‎Mar 27, 2015‎

Shraddha Kapoor has said that becoming a fashion designer has always been her dream. The 26-year-old actress launched her maiden fashion line on the first day (March 25) of the ongoing Amazon India Fashion Week.

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Shraddha Kapoor turns fashion designer with ‘Imara’

Brecorder - ‎Mar 26, 2015‎

Bollywood actress Shraddha Kapoor has joined the fashion industry with her own label ‘Imara’. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it.

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Shraddha Kapoor launches maiden fashion line ‘Imara’ at Amazon India Fashion Week

Financial Express - ‎Mar 26, 2015‎

After acting and singing, Shraddha Kapoor has added another feather to her cap, by turning designer as she launched her maiden fashion line...

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Shraddha Kapoor turns designer, launches her fashion label ‘Imara’

Indian Express - ‎Mar 26, 2015‎

Shraddha Kapoor has joined the bandwagon of celebrities who have stepped into fashion designing with her label “Imara”. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it.

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Shraddha Kapoor: Turning Designer a Dream Come True

Movies NDTV - ‎Mar 26, 2015‎

Actress-singer Shraddha Kapoor has stepped into the world of fashion with her new line and she said that turning a designer has always been her dream. The 26-year-old actress launched her maiden line titled 'Imara' on the first day of the ongoing Amazon India Fashion Week. It has been created in association with Universal Sportsbiz Pvt Ltd (USPL).

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Shraddha Kapoor unveils clothing line, Imara

Fashion United - ‎Feb 19, 2015‎

Actress Shraddha Kapoor joins the list of celebs to get into the fashion world. She has unveiled a line of clothing called ‘Imara’. The collection takes inspiration from fairy tale fantasy like Thumbelina and Little Red Riding Hood, as is evident from the ad campaign of her label. The range is designed by the Bollywood star in collaboration with artisans from Universal Sportsbiz (USPL).

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Shraddha Kapoor Turns Designer With Imara

India West - ‎Feb 17, 2015‎

The actress makes her debut as a designer with the clothing line Imara. It's set to be an affordable line, with prices ranging from Rs. 799 to Rs. 3,999, all conceptualized by Shraddha in collaboration with artisans from Universal Sportsbiz Pvt. Ltd.

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Shraddha Kapoor debuts as a designer with Imara

India Today - ‎Feb 16, 2015‎

The collection revolves around fantasy with the actress taking on Thumbelina and Little Red Riding Hood in the ad campaigns. The popular fairytale characters are Indian-ised in Shraddha's avatar. Priced between Rs.799 to Rs.3,999, the clothing line has ...

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Fashion News Exclusive: Shraddha Kapoor turns designer

Vogue - ‎Feb 15, 2015‎

You've seen her perfectly play that trademark Bollywood girl – demure, elegant and lovelorn – in Aashiqui 2, and you've heard her turn songstress through her track in romantic thriller Ek Villain.

>>View Link